Tell Corporations: Don't Abandon Pride Now

Corporate America is caving to hate, and LGBTQ+ communities are paying the price.

With Pride Month upon us, major companies are backing out of sponsorships, slashing support for parades and events nationwide. New York City Pride alone is facing a $750,000 hole after big brands pulled the plug, blaming political pressure and tariffs. But let’s be clear: this isn’t economics—it’s cowardice.

Reports from LGBTQ Nation, NBC News, and The Washington Post confirm the pattern: corporations are rolling back DEI programs, ditching Pride partnerships, and disappearing when they’re needed most. It’s a retreat from responsibility at the exact moment right-wing attacks on queer and trans rights are escalating.

Add your name to demand that major corporations recommit to Pride, restore their funding, and show up with courage—not just during easy news cycles.

Pride is a lifeline, a protest, a space of safety and joy—and it takes real support to make it happen. When companies vanish the moment things get tough, they’re not just abandoning events—they’re abandoning people.

We can’t let this slide. Brands lean on rainbow logos to raise millions each year. Now they need to put their money where their mouth is.

Tell Target, Mastercard, PepsiCo & Nissan: “Stand with LGBTQ+ communities. Fully fund Pride and defend equity.”